The Case of the Smiling Sissy

Original:  Ad for L'Oreal of Paris hair color products

This is one of those ads I just don't get. The purpose of an advertisement is to get people to buy the product(s) advertised, yet only one of the women pictured is smiling and seems happy with her hair. The top two look rather “ho hum”, the redhead looks “oh my, not what I expected”, and the left blonde is looking down with eyes half closed as if thinking “Oh dear I knew I should have gone to my regular salon.”.  The looks are what inspired this cover.